BatchBook for Marketing

The Business of Social

You’re in the business of being social. As a marketer, you know that conversations can go in any direction. A shared joke about baseball with a fellow commuter might land you an account with the Red Sox. A mutual love of Thai food on Twitter could lead to a client article in Gourmet magazine. A missed flight might mean an impromptu dinner with a cool CEO.

Your Social CRM

BatchBook for Marketing is like having all of your contacts at the same party with one swell hostess.

• Social-eyes: Keep an eye on what is being said across the social media stratosphere about you and your clients. With the Social Media SuperTag, you can easily track any blogs or tweets being written about them.
• Getting personal: You can also tag the people in your network to follow their latests blog posts, tweets, bookmarks, or anything else you want to track to know what’s happening in their lives and what they’re thinking about. Isn’t that the sign of a perfect hostess?
• Track communications: It’s no secret that marketers talk. A lot. BatchBook lets you log email, phone and in-person communications with your contacts so you’ll always have a record of what was being said. And, with the mail-forwarding feature BatchBox, you can send an email directly into BatchBook and it will automatically store it as a Communication, attach it to the relevant contacts (and create a new contact, if needed), and retain any attachments.
• Make connections: The Affiliations feature allows you to connect your contacts by relationship. So you can keep track of how people know each other, why you added them to your contacts, even who’s friends and who’s frienemies (good to know for party-planning!)
• Tags: Tag contacts the way you need to organize them: by event, by industry, by association. You can organize it the way your brain works, freeing your brain up for more important work. Like how to get your client’s logo on the side of a blimp.

Social Butterflies, Busy Bees

Marketers are inherently social, but that doesn’t mean they’re not working. BatchBook allows you to access, manage and grow your people network wherever the conversations may take you.

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